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El mercado mundial de películas de barrera transparente para empaques en la industria alimentaria está experimentando un crecimiento constante en los últimos años.
Los empaques, por el hecho de que casi todos están hechos de algún tipo de material desechable (reciclable o no) suponen un foco para la sostenibilidad.
El gran reto al que se enfrentan muchos procesadores de alimentos en la actualidad es el de acertar con la forma de comunicar la idea y el concepto de sostenibilidad de su empresa a las compradores y consumidores.